Friday 30th July 2021
The event sector is big business. The value goes well beyond the industry sector of the event - for small, big business and local government. Events play a pivotal role in Australia's economic prosperity, including boosting the visitor economy through domestic and international tourism (such as transport, hotels, retail and restaurants). The positive community and economic impacts of special events and festivals on host communities has become widely recognised and governments have started using events as a way to enhance economic development, expecting a high return on investment mainly by the expenditure of visitors who only come to the region to attend such events.
Given fierce competitive pressures among destinations for seemingly the same piece of the pie, the organization and management of successful events is promoted as a means to achieve differentiation and competitive advantage. This is particularly true for cultural tourist festivals and events, given that they are attended by locals and visitors from nearby cities as well as visitors (native and foreign) from further afield.
Join us as we provoke, disrupt, discuss, debate, share and collaborate on information shared. This is a perfect opportunity to grow skill sets, build understanding and feed that thirst for knowledge.